Don't fall behind your competitors by failing at Social Media

Slow but sure isn’t a phrase that sits well with many business sectors in 2017.

Customers and clients need answers quickly so if you’re not in a position to give them they will go elsewhere.

Here are some challenging figures from Sprout Social, the social media software people, who say …

  • 24% of customers expect brands to respond on social media within 30 minutes
  • 42% expect a response within 60 minutes
  • 57% expect responses during regular business hours, after hours and on weekends

If you don’t yet have a social media presence you already run the risk of falling behind to your competitors.

If you have set up business pages on Facebook, opened a Twitter account and have toyed with Instagram and Pinterest then well done -- but merely setting them up isn’t going to be enough.

You need to maintain your presence and respond to those who take the trouble to comment or ask questions.

If you’re thinking that all this is merely for big businesses with large budgets the daunting fact is that customers will not differentiate -- they expect the same level of service from everyone.

The good news is that there are two steps you can take now to put things right.

  • Commission an agency to monitor your social media platforms for you
  • Learn about programs that will help you give the appearance of being a 24/7 operation -- if that’s the impression you want to give

The third thing you should do is never underestimate the impact you make on a customer when they drop a question on your Facebook page and they receive some form of response next time they log on.

Showing you care counts for so much.

Here at ActionCOACH OxonBerks, we host regular ‘Social media for beginners’ workshops.

The next one is on Wednesday 26th April, 9-1pm and we’d love to see you there.  

Social Media for Beginners Workshop

When: Wednesday 26th April
Timings: 09:30 - 13:00  (9.00 arrival for coffee and networking) 
Venue: First Floor, 1 Thames Court, Goring-On-Thames, South Oxfordshire RG8 9AQ


Don’t know where to start with social media? Confused by Facebook, Twitter and LinkedIn? Not sure how you can use them to help your business?   Maybe you’re feeling like you’re not getting any return from the time you spend online?

Our Social Media for Beginners workshop is the perfect place to start!

Call us to find out more on 01491 877 533 or book your place by clicking here. 


Leave a Comment