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11 Ways to Double Your Customer Base in Four Weeks

11 Ways to Double Your Customer Base in Four Weeks

Double the volume of business clients or customers within a single month by following simple but highly effective steps to generate leads and successfully convert them into paying customers.The secret to a truly successful business lies within a keen understanding of the needs and desires of the market - and it is ultimately individual people who constitute that market.


12 Essential Characteristics of an Entrepreneur

12 Essential Characteristics of an Entrepreneur

An entrepreneur is a businessperson who not only conceives and organizes ventures but also frequently takes risks in doing so. Not all independent business people are true entrepreneurs, and not all entrepreneurs are created equal. Different degrees or levels of entrepreneurial intensity and drive depend upon how much independence one exhibits, the level of leadership and innovation they demonstrate,


Buy a Franchise or Go it Alone?

Buy a Franchise or Go it Alone?

Owning a business is one of the fastest ways to wealth, but the decision of whether to invest in a successful existing franchise or start a solo enterprise from scratch can be a daunting one. Would-be entrepreneurs need to carefully weigh the advantages and disadvantages before launching into business - and putting precious investment capital on the line - to help ensure the best possible outcome.


How to Intentionally Attract & Build Dream Teams

How to Intentionally Attract & Build Dream Teams

As every successful entrepreneur knows, human capital is the greatest asset of any company. A dream team makes it possible to accomplish powerful objectives, while providing deeper and richer career satisfaction along the way. But human resources can also be the biggest liability, and that is too often blamed on the personnel themselves - not on the people whose job it is to hire them.


Instant Testing and Measuring

Instant Testing and Measuring

Why Test & Measure? If you don't know where your customers come from, you're really stabbing around in the dark. You have no real idea which marketing campaigns are working, how well your salespeople are doing or even how much each sale is 'costing you'. Once you know these things, you have the power to make decisions, and good ones.


Recession-Proof Your Business

Recession-Proof Your Business

Why some businesses thrive while others implode during an economic recession remains a puzzle to many business-owning entrepreneurs. Some mistakenly assume that all businesses must suffer through recessionary cycles. They plan for the future and have contingencies in place to confront whatever challenges might arise.


The 10 Main Do's and Don'ts When Buying A Franchise

The 10 Main Do's and Don'ts When Buying A Franchise

Investing in a franchise can be one of the most rewarding experiences for an entrepreneur, both on a personal and a professional level. But the decision is a critical and crucial one with significant short and long- range repercussions. To ensure that those turn out positive and successful - not disappointing and financially and personally draining - it helps to follow a few tried and tested guidelines.


Walk Away from Your Business for a Lifestyle of Dreams

Walk Away from Your Business for a Lifestyle of Dreams

Smart business owners are always focused on profit. Without profit margins - regardless of how many sales transactions there are or how much the gross revenue increases - every business will eventually run itself into the ground. But intelligent entrepreneurs also understand that the key to overall success is to combine a profit-making strategy with a vision of personal fulfillment.


Work at Least 10 Fewer Hours Each Week While Maintaining or Increasing Productivity and Profits

Work at Least 10 Fewer Hours Each Week While Maintaining or Increasing Productivity and Profits

Those who have leisure time to spend pursuing their passions and dreams experience the real wealth in life. John D. Rockefeller, Sr. was a man in command of incredible amounts of money, but he once remarked, "I know of nothing more despicable and pathetic than a man who devotes all the hours of the waking day to the making of money for money's sake."


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